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FREE SHIPPING with $50+ order! Learn More
Pink Bag Sale: UP TO 50% OFF SHOP NOW
FREE GIFTS! Lip Shaper & 3-Piece Set LEARN MORE
BORN THIS WAY
An entire cruelty-free collection infused with skin-loving ingredients. Perfect your complexion with flawless undetectable coverage.
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NEW! Born This Way Soft Matte Foundation
Oil Controlling Formula + 24-Hour Wear
SHOP NOWNEW! Born This Way Soft Blur Setting Powder
Oil Controlling Powder Compact
SHOP NOWMini Eye Shadow Palettes
Inspired by the iconic original Born this Way Natural Nudes Eye Shadow Palette!
SHOP NOWEthereal Light Concealer
This buttery, serum-light concealer effortlessly covers imperfections for 24 hours
SHOP NOWConceal, Contour & Highlight
With Global Beauty Director Elyse!
SHOP NOWShow off your natural beauty with the Born This Way Collection from Too Faced. Featuring a wide range of shades inspired by the beauty of real skin tones, our Born This Way makeup brings out the best of your features. You don’t have to hide behind heavy coverage or deal with makeup that doesn’t complement your skin when you use Born This Way. The collection allows your true beauty to shine through.
Fit for Your Skin
The natural beauty look is totally on trend, which is why there’s never been a better time to try Born This Way cosmetics from Too Faced. Our full coverage matte foundation makeup gives you flawless skin with coverage that’s lightweight and undetectable. With the Born This Way concealers, you can perfect your complexion with a natural finish or a luminous finish. Try our nude eye shadow palettes with matte and shimmery shades for a subtle pop of color. Just a few simple products can make you fall in love with your natural look.
Find Your Perfect Shade
Too Faced Born This Way foundation makeup comes in over 30 different shades to ensure a perfect fit for everyone. To make sure you get the right shade for your skin tone, use our foundation shade finder. It’s an easy tool to match up your skin with the right foundation for your needs. You’re just a few clicks away from starting your new makeup routine with the Born This Way Collection.
The Born This Way Collection including the foundations are cruelty-free.
The Born This Way Collection makeup and beauty products is owned by Too Faced.