Skip navigation and go to main content
Cruelty Free
Dedicated to cruelty free beauty.

FREE SHIPPING with $50+ order! Learn More

Friends & Family Sale: 25% SITEWIDE* SHOP NOW

FREE FULL SIZE Lip Injection Lip Balm with $85+ orders! SHOP NOW

Cart
Cart
Bestsellers
mascara on pink pillow #1 selling prestige mascara in america
Better Than Sex Mascara For The Sexiest, Most Defined Lashes Possible
foundation products in organizer Oil-free foundation
Born This Way Flawless Foundation Natural-Looking & Undetectable Coverage
lip gloss products
Lip Injection
Plumper Gloss Extra Strength Instant & Long-Term Lip Plumper
Shop all best sellers
All Best Sellers Mascara, Foundation, Lip Plumper & More
New
YOU'RE A GEM Limited-Edition 3-Piece Eye Luxury Eye Set
PILLOW BALM DUO Limited- Edition Two-Piece Pillow Balm Set
KISSING JELLY PAIR Limited Edition Kissing Jelly Lip Oil Gloss Duo
JUST DROPPED
Limited Edition Holiday
Limited Edition Value Sets
Appley In Love Collection
Holiday Gift Guide
Soft Blur Setting Powder
Disco Crush Eye + Face Sparkle
Kissing Jelly Lip Oil Gloss
Shop All New
Face
Makeup
Foundation
Concealer
Blush
Bronzer & Contour
Highlighters
Setting Spray & Powder
Travel Size
Shop All Makeup
Skincare
Primers
Serums & Moisturizers
Shop All Skincare
By Collection
Born This Way
Chocolate Soleil
Insurance Collection
Hangover Skincare
Vegan-Friendly
More Fun
Shade Finder
Complexion Regimens
No-Makeup Look
Glowy Skin
Foundation Guide
Concealer Guide
Primer Guide
Setting Spray Guide
Eyes
YOU'RE A GEM Limited-Edition 3-Piece Eye Luxury Eye Set
By Category
Eye Shadow Palettes
Mascara
Lash Primer
Mini Eye Shadow Palettes
Eyeliner
Brows
Travel Size
Shop All Eyes
By Collection
Better Than Sex
Born This Way
Insurance Collection
Brow Collection
Vegan-Friendly
More Fun
Get The Look
Mascara Guide
Brow Guide
Lips
KISSING JELLY PAIR Limited Edition Kissing Jelly Lip Oil Gloss Duo
By Category
Lip Plumper
Lipstick
Lip Liners
Lip Gloss
Lip Balms & Serums
Travel Size
Shop All Lips
By Collection
Lip Injection
Kissing Jelly
Pillow Balm
Lady Bold
Vegan-Friendly
More Fun
Lip Pairings
Red Lipstick
Lip Plumper Guide
Lip Liner Guide
Lipstick Guide
Lip Balm Guide
Gifts & Sets
VALUE KITS & SETS Give The Perfect Present, Every Time
SHOP BY PRICE
Under $30
Under $50
Online Exclusives
Minis
Value Sets
Shop All
SHOP BY OCCASION
Wedding
Just Because
Thank You
Birthday
Shop All
SHOP BY SCENT
Chocolate Wonderland
Sweet Treats
Fresh & Floral
Fruit Delight
Shop All
Trends
AS SEEN ON SOCIAL Get Ready With Us! Learn The Hottest Trends & Looks
NEW LIMITED DROP Lip Injection Lip Blush: pH-Activated Color For The Perfect Pink!
BERRY KISS Show Us Your Take On This Berry Juicy Trend!
MORE FUN
Fantasy Factory - Lip Blush
Bridal Makeup
#BerryKiss
#Appletini
#RedDelicious
#FrenchGirlFlush
#CocoaBeachBronze
Lip Pairings
Travel Size
Services
VIRTUAL TRY-ON See It. Try It. Love It.
GET THE LOOK Learn Our Best Tips & Tricks From The Pros
COMPARISON GUIDES
Foundations
Concealers
Mascaras
Lip Plumpers
Lip Liners
Brows
Primers
MORE FUN
Live Beauty Chat
Shade Finder
Lip Pairings
Trending
Get The Look
Virtual Try-On
Shop By Scent
About Us
Offers
Afterpay Too Faced Now Pay Later!
TRAVEL SIZE MINIS Full-Size Favorites in Perfectly Portable Mini Sizes
Sale
SALE Stock Up & Save Up On Select Products!
Offers
Promotions
Value Sets
Online Exclusives
Travel Size
Afterpay
Shop All Sale
Bestsellers
mascara on pink pillow #1 selling prestige mascara in america
Better Than Sex Mascara For The Sexiest, Most Defined Lashes Possible
foundation products in organizer Oil-free foundation
Born This Way Flawless Foundation Natural-Looking & Undetectable Coverage
lip gloss products
Lip Injection
Plumper Gloss Extra Strength Instant & Long-Term Lip Plumper
Shop all best sellers
All Best Sellers Mascara, Foundation, Lip Plumper & More
New
YOU'RE A GEM Limited-Edition 3-Piece Eye Luxury Eye Set
PILLOW BALM DUO Limited- Edition Two-Piece Pillow Balm Set
KISSING JELLY PAIR Limited Edition Kissing Jelly Lip Oil Gloss Duo
JUST DROPPED
Limited Edition Holiday
Limited Edition Value Sets
Appley In Love Collection
Holiday Gift Guide
Soft Blur Setting Powder
Disco Crush Eye + Face Sparkle
Kissing Jelly Lip Oil Gloss
Shop All New
Face
Makeup
Foundation
Concealer
Blush
Bronzer & Contour
Highlighters
Setting Spray & Powder
Travel Size
Shop All Makeup
Skincare
Primers
Serums & Moisturizers
Shop All Skincare
By Collection
Born This Way
Chocolate Soleil
Insurance Collection
Hangover Skincare
Vegan-Friendly
More Fun
Shade Finder
Complexion Regimens
No-Makeup Look
Glowy Skin
Foundation Guide
Concealer Guide
Primer Guide
Setting Spray Guide
Eyes
YOU'RE A GEM Limited-Edition 3-Piece Eye Luxury Eye Set
By Category
Eye Shadow Palettes
Mascara
Lash Primer
Mini Eye Shadow Palettes
Eyeliner
Brows
Travel Size
Shop All Eyes
By Collection
Better Than Sex
Born This Way
Insurance Collection
Brow Collection
Vegan-Friendly
More Fun
Get The Look
Mascara Guide
Brow Guide
Lips
KISSING JELLY PAIR Limited Edition Kissing Jelly Lip Oil Gloss Duo
By Category
Lip Plumper
Lipstick
Lip Liners
Lip Gloss
Lip Balms & Serums
Travel Size
Shop All Lips
By Collection
Lip Injection
Kissing Jelly
Pillow Balm
Lady Bold
Vegan-Friendly
More Fun
Lip Pairings
Red Lipstick
Lip Plumper Guide
Lip Liner Guide
Lipstick Guide
Lip Balm Guide
Gifts & Sets
VALUE KITS & SETS Give The Perfect Present, Every Time
SHOP BY PRICE
Under $30
Under $50
Online Exclusives
Minis
Value Sets
Shop All
SHOP BY OCCASION
Wedding
Just Because
Thank You
Birthday
Shop All
SHOP BY SCENT
Chocolate Wonderland
Sweet Treats
Fresh & Floral
Fruit Delight
Shop All
Trends
AS SEEN ON SOCIAL Get Ready With Us! Learn The Hottest Trends & Looks
NEW LIMITED DROP Lip Injection Lip Blush: pH-Activated Color For The Perfect Pink!
BERRY KISS Show Us Your Take On This Berry Juicy Trend!
MORE FUN
Fantasy Factory - Lip Blush
Bridal Makeup
#BerryKiss
#Appletini
#RedDelicious
#FrenchGirlFlush
#CocoaBeachBronze
Lip Pairings
Travel Size
Services
VIRTUAL TRY-ON See It. Try It. Love It.
GET THE LOOK Learn Our Best Tips & Tricks From The Pros
COMPARISON GUIDES
Foundations
Concealers
Mascaras
Lip Plumpers
Lip Liners
Brows
Primers
MORE FUN
Live Beauty Chat
Shade Finder
Lip Pairings
Trending
Get The Look
Virtual Try-On
Shop By Scent
About Us
Offers
Afterpay Too Faced Now Pay Later!
TRAVEL SIZE MINIS Full-Size Favorites in Perfectly Portable Mini Sizes
Sale
SALE Stock Up & Save Up On Select Products!
Offers
Promotions
Value Sets
Online Exclusives
Travel Size
Afterpay
Shop All Sale
> LOGOUT
United States
SHOP BY SCENT

SWEET

Give me some sugar! Satisfy your sweet tooth with
our bright and bold sugary shades.


Holiday
Fruit
Chocolate
Sweet
Fresh
Shop All
Limited Edition
Kissing Jelly Lip Oil Gloss: Perfect Pair Set Kissing Jelly Lip Oil Gloss: Perfect Pair Set
Kissing Jelly Lip Oil Gloss: Perfect Pair Set
Limited Edition Lip Oil Gloss Set
$29.00
Add to Bag
Shop Now
Hangover Pillow Balm Ultra-Hydrating Lip Balm Hangover Pillow Balm Ultra-Hydrating Lip Balm
Very Vanilla
All
NEW!
+ -
+ more
Hangover Pillow Balm Ultra-Hydrating Lip Balm
Smooths, Softens & Plumps Lips
$26.00
Add to Bag
Shop Now
Kissing Jelly Hydrating Lip Oil Gloss Kissing Jelly Hydrating Lip Oil Gloss
Bubblegum
All
Shimmer
Shine
+ -
+ more
Kissing Jelly Hydrating Lip Oil Gloss
Juicy, High-Shine & Sparkle Finishes
$22.00
Add to Bag
Shop Now
Lip Injection Maximum Plump Extra Strength Hydrating Lip Plumper Gloss Lip Injection Maximum Plump Extra Strength Hydrating Lip Plumper Gloss
Creamsicle Tickle
+ -
+ more
Lip Injection Maximum Plump Extra Strength Hydrating Lip Plumper Gloss
Extra Strength Long-Term Lip Plumper
$33.00
Add to Bag
Shop Now
Kissing Jelly Hydrating Lip Oil Gloss Kissing Jelly Hydrating Lip Oil Gloss
Grape Soda
All
Shimmer
Shine
+ -
+ more
Kissing Jelly Hydrating Lip Oil Gloss
Juicy, High-Shine & Sparkle Finishes
$22.00
Add to Bag
Shop Now
Lip Injection Maximum Plump Extra Strength Hydrating Lip Plumper Gloss Lip Injection Maximum Plump Extra Strength Hydrating Lip Plumper Gloss
Yummy Bear
+ -
+ more
Lip Injection Maximum Plump Extra Strength Hydrating Lip Plumper Gloss
Extra Strength Long-Term Lip Plumper
$33.00
Add to Bag
Shop Now
Kissing Jelly Hydrating Lip Oil Gloss Kissing Jelly Hydrating Lip Oil Gloss
Sweet Cotton Candy
All
Shimmer
Shine
+ -
+ more
Kissing Jelly Hydrating Lip Oil Gloss
Juicy, High-Shine & Sparkle Finishes
$22.00
Add to Bag
Shop Now
25% OFF AT CHECKOUT!
Let's Play Mini Eye Shadow Palette Let's Play Mini Eye Shadow Palette
Let's Play Mini Eye Shadow Palette
8 Fun, Multi Finish Shades
$32.00
Add to Bag
Shop Now
Lip Injection Maximum Plump Extra Strength Hydrating Lip Plumper Gloss Lip Injection Maximum Plump Extra Strength Hydrating Lip Plumper Gloss
Cotton Candy Kisses
+ -
+ more
Lip Injection Maximum Plump Extra Strength Hydrating Lip Plumper Gloss
Extra Strength Long-Term Lip Plumper
$33.00
Add to Bag
Shop Now

SHOP BY SCENT

PRETTY YUMMY

Chocolate Texture Background

CHOCOLATE

Give in to our chocolate-scented, cocoa powder-infused formulas.

SHOP NOW
Candy Texture Background

SWEET

Satisfy your sweet tooth with our bright and bold sugary shades.

SHOP NOW
Leaves Texture Background

FRESH

Chill out with our minty fresh, tropical, & floral scents!

SHOP NOW
Texture Background

FRUIT

Treat yourself to a fruity feast of juicy colors and fresh formulas!

SHOP NOW
TOP